Story background?

Ever since he was a small kid, Hard Enduro athlete Eddie Karlsson has dreamed about transforming himself to a fictive dirtbike rider in his favorite video game XXXXXXX. A challenge that only has been a dream until now - when Eddie will build his dream track 15 meters up in the treetops in the forest of his backyard, where he will ride the extreme track on his electric Stark Varg dirtbike.

This is a super spectacular event that requires extreme preparations and precession both by the rider and the whole project team. The project has been in development since early 2024 and the plan is to execute the ride in late summer 2026.

Who’s Eddie Karlsson?

He’s a professional off-road rider & video creator known worldwide for his unique Svedneck lifestyle and fearless riding style on socials. Traveling the globe shooting stunt content and racing the FIM Superenduro World Championships. Eddie has more than hundred thousand followers on his socials and in 2024 Eddie’s best performing video had more than XX million views, and overall in all videos more than XXX million views. Link to Eddie’s socials

Facts about THE ULTIMATE GAME:

Budget: 1,0 million SEK / 110 thousand USD$

Track materials: XX tons of wood + XX tons of dirt

Camera equipment: Xxxxxxxx / Xxxxxxxx / Xxxxxxxx

Preparation period: April 2024 - August 2026

Date of event: September 2026 (tba)

Publication channels: Youtube, Instagram and TikTok

For our co-op partners:

THE ULTIMATE GAME is a super strong brand activation opportunity for our co-op partners because of its very unique character. No other motorcycle rider has ever pulled-off this extreme stunt ride and made an video production that will be pushed massive on global socials Youtube, Instagram, Facebook and TikTok.

We offer our co-op partners full customized brand solutions to match the story telling of the video and to achieve your brands expectations.

For more information about the co-op partner opportunities contact K-J Engdahl at kj@loud-amigos.com